Partner fee
R500,000
Brand licence, theme and design, operating standards, team training, photography and film, launch marketing, listing.
Turn your building into a suite
You bring a secluded building. We design it, fit it out, license the brand, and market and book it. Investment from R2.25M.
16,000+ couples follow usBooked into August 202724 to 28 nights a monthFlagship suite, Wilderness
Who does what
You bring a secluded, habitable building that is already approved for guests.
We bring the design, the full fit-out, the brand, the guided couples' experience and the marketing.
Your team runs it day to day: cleaning, grounds and guest care, to our standards and training.
We fit out existing buildings. We don't construct new ones or handle council approvals for change of use.
What it costs, and what we earn
Kit-out
From R1,750,000
Interior, furniture, lighting, textiles, signature pieces, decks, landscaping, outdoor kitchen, fire feature and hot tub, quoted per site.
Once the suite is live
15%
On bookings through the Experience Suites website: 10% for bookings and marketing, plus a 5% brand licence. On Airbnb or Booking.com bookings that we manage, only the 5% licence applies.
From R2.25M to launch: the R500,000 partner fee plus a kit-out from R1,750,000.
Earnings figures on this site are estimates from one operating suite, not a guarantee of returns. Results vary by site, season and how the suite is run. Please take your own financial and legal advice before you commit.
Designed and fitted out by Geani Gold
Premium fit-out, precision joinery and high-end residential projects. A discreet, turnkey service for creating refined, private spaces built to exceptional standards, from concept to completion, with absolute professionalism and confidentiality.
Consultation and site assessment
A private discussion to understand your space, preferences and goals.
Design and material selection
We develop the layout, lighting plan, finishes and custom furniture designs.
Construction and installation
Our specialised team completes all structural, electrical and joinery work.
Final styling and handover
A fully finished, ready-to-use luxury space delivered with complete discretion.
What could your suite earn?
Slide to the nights booked each month. The figures use our flagship's average rate of R5,786 a night, our 15% fee and R25,000 a month in running costs.
| Nights booked a month | Bookings a month | Partner keeps a year | Payback on R2.25M |
|---|---|---|---|
| 8 (slow start) | R46,286 | R172,000 | 13.1 years |
| 10 (slow start) | R57,857 | R290,000 | 7.8 years |
| 15 (launch) | R86,786 | R585,000 | 3.8 years |
| 20 (established) | R115,714 | R880,000 | 2.6 years |
| 25 (flagship level) | R144,643 | R1,175,000 | 1.9 years |
We show the slow rows on purpose. These are estimates based on one operating suite, not a guarantee. They assume R2.25M paid in cash, R25,000 a month in running costs (insurance and a replacement reserve excluded) and amounts excluding VAT. General information, not financial advice.
Does your building qualify?
- Existing and habitable: a cottage, barn, outbuilding or shell with a roof
- Already approved for guest accommodation
- Secluded and private, not overlooked
- Connected to water and electricity
- Room for decks and outdoor living
- Ideally within about two hours' drive of a major city or airport
Where we're opening
Cape Town and the Winelands, and Hartbeespoort are opening first. KwaZulu-Natal, Greater Kruger, and the Free State and Karoo follow.
Founding partners receive regional exclusivity.
How to apply
- Send us your location and three photos of your building.
- We arrange an introductory call.
- We visit for a feasibility check.
- You receive a proposal with a fixed kit-out quote.
Apply online or send photos on WhatsApp
Or call Jason Swanepoel on +27 82 068 2626.
The result
What a finished Experience Suite looks like
The flagship suite in Wilderness, from the first light on the lake to the last of the fire. This is the standard we build to on your site.
Partner questions
What is an Experience Suites partner?
An Experience Suites partner owns a secluded building that we turn into an Experience Suite. We design and fit out the suite, license the brand and the guided experience, and market and book it. The partner's team runs it day to day.
How much does it cost to become a partner?
The investment starts from R2.25M: a R500,000 partner fee plus a kit-out from R1,750,000, quoted per site. Once the suite is live, fees are charged only on what the suite earns.
What fees do partners pay once the suite is live?
Partners pay 15% on bookings through the Experience Suites website (10% for bookings and marketing, plus a 5% brand licence). On bookings from Airbnb or Booking.com, which Experience Suites manages, only the 5% licence applies.
What could a partner suite earn?
At Naughty by Nature's average rate of about R5,786 a night, an established suite booked 20 nights a month earns about R115,700 in bookings and could keep around R880,000 a year after fees and R25,000 in monthly running costs. These are estimates based on one operating suite, not a guarantee.
How long until a partner suite pays for itself?
At 20 nights a month, the projected payback on R2.25M is about 2.6 years. A slower suite takes longer: at 10 nights a month it's about 7.8 years, so we show partners every scenario before they sign.
What kind of property qualifies?
An existing, habitable building in a secluded, private spot, already approved for guest accommodation, with water and electricity connected and room for decks and outdoor living. A location within about two hours' drive of a major city helps.
Do you build from scratch?
No. We fit out existing buildings: cottages, barns, outbuildings or shells with a roof. That's what makes it fast. We don't construct new buildings or handle council approvals for change of use.
Who runs the suite day to day?
The partner's own team handles cleaning, grounds and guest care, following our operating standards and training. We handle design, fit-out, the brand, marketing and bookings.
Which regions are open?
Cape Town and the Winelands, and Hartbeespoort are opening first. KwaZulu-Natal, Greater Kruger, and the Free State and Karoo follow. Founding partners receive regional exclusivity.
How do I apply?
Apply with the form on the partner page, then send three photos of your building on WhatsApp. We'll arrange an introductory call, then a feasibility visit and a proposal with a fixed kit-out quote.